WHY MARKETING FOR B2B
MAKES GREAT COMMERCIAL SENSE

In the past, branding was considered extremely important for B2C businesses, but largely irrelevant for B2B businesses. However, those views have changed, and most people now understand that branding is every bit as important for B2C businesses as for B2C businesses.

B2B COMPANIES WITH
STRONG BRANDS OUTPERFORM
WEAK ONES BY 20%

B2B buyers are people, and people are emotional. People largely make decisions relying on their first impressions of stored memories, images and feelings. These emotions impact economic decision making. In one sense, brands inherently operate on an emotional level by stimulating that part of the brain that stores emotional reactions. By nurturing the right brand associations in your prospects’ minds, you can begin closing the sale before the selling has even started. Trust can be achieved by being the dominant player in your market, or by achieving thought leadership early in the buying cycle.

A STRONG B2B BRAND
  • Ensures your brand stands out in its sector
  • It gives clients a reason to choose your brand over competitors
  • Creates customers with a predisposition towards your brand, and an increased willingness to try it
  • Shortens the sales cycle
  • Enables your brand to charge and sustain a price premium
  • Enables your brand to build trust with its key stakeholders – customers, employees, shareholders, distributors, partners, intermediaries etc.
  • Attracts and retains the best employee talent.

BE HEARD BE SEEN BE FOUND
TAKE CONTROL OF YOUR NEW BUSINESS PIPELINE

The path to purchase for B2B customers has never been as long nor as complex. Before a potential new client is ready to make a decision there’s a strong chance they’ve actually already made the decision!

With access to so much information online B2Bs have already researched the product/service they need, read the reviews, watched the videos, downloaded the whitepapers and sought the social proof. If during any of these touch points your business does not have a presence the chance of you being engaged is significantly decreased.

The great news is that once you understand the journey new clients are undertaking you can harness it and ensure you have control over your new business pipeline.

The same principles and techniques apply regardless of your industry; legal, accounting, finance, engineering, construction, management, procurement, recruitment, hospitality, they all follow the same principles just tailored to their industry and company.

GET IN TOUCH
If you’d like to discuss how marketing can impact your business, call Jon Sharp on 0407 750 700 or email jon@thewhiteroomagency.com.au

GET IN TOUCH

We would love to meet and discuss how we can work with you and your brand.
For a confidential discussion, send us a message or give us a call.

WHAT IS

COMMERCIAL
CREATIVITY?

Our purpose and complete focus is providing creative solutions that deliver real commercial outcomes. This is what we call Commercial Creative. The people and processes inside The White Room are completely aligned to this outcome.

We thrive on KPIs, benchmarks, goals and objectives.

WE DON’T HIDE. WE DON’T MAKE EXCUSES. WE DON’T PASS THE BLAME. WE DELIVER.

Because we know that to achieve these outcomes you need commercial creativity. It;s what sets you apart, drives profit, drives business value, makes staff and suppliers want to work with you, and it gives you a sustainable competitive advantage.

Investing in creative thinking makes great commercial sense.

If your business is driven by outcomes we’d love to talk to you.

LET’S CHAT

SOME OF THE BRANDS WE’VE WORKED WITH

Capabilities

Our core belief is that creative is what sets your business apart. Creativity in ideas, strategy and execution, will generate positive commercial results for your business. As such, our processes and people work to deliver creative solutions that will deliver tangible commercial results.

  • Planning

    creativity without planning can look and sound great, but without a strategy it risks being wildly irrelevant and misplaced...

    Creativity without planning can look and sound great, but without a strategy it risks being wildly irrelevant and misplaced. At The White Room, planning underpins the entire creative process. No matter what you engage us to do, whether it be build a new brand or create a multi-faceted campaign, a strategic plan will be at the core of any action taken. This will guide the creative so that it can work effectively and have maximum impact on your customers and your bottom line.

    Our planning process consists of the following:

    Brand Planning

    We work with your business to extrapolate who you are and what you stand for. This will then form the core of all communication, to ensure that everything we say and do, stays true to your brand.

    AUDIENCE

    Identifying your audience and developing a customer profile so that we know who they are, how they live and what they need and want.

    CUSTOMER JOURNEY AND CONNECTIONS

    Once we know who your customer is, we develop a roadmap for how they interact with your brand and how we can reach them.

    MESSAGE AND COMMUNICATIONS

    After establishing who you are, who your audience is and what they want to hear, we begin crafting the messages that need to be communicated to market to achieve your objectives and drive maximum business results.

  • CHANNEL

    No matter how strong a campaign idea or message may be, if it’s not displayed in the right places ...

    No matter how strong a campaign idea or message may be, if it’s not displayed in the right places, you run the risk of missing your audience and diminishing the impact of your campaign.

    Channel planning ensures that the right message is shown on the right platform at the right time.

    Planning & channel insights

    The planning work plays a key role at this stage, ensuring that we know where and how to reach your audience effectively. Through planning we know who your audience is and the ways to reach them that will have maximum impact in achieving campaign objectives.

    TRADE DESK

    The future of media buying, Trade Desk is a new way of buying digital media. It allows for digital media (social media, search, display ads, video and native content) to be bought programmatically, which is a more effective way of targeting an in-market audience. Managed by The White Room, you’ll enjoy access to premium publisher inventory at heavily reduced prices and it’s even easier to optimise your campaign for maximum result. Want to learn more about Trade Desk? Click here.

    MEDIA RELATIONSHIPS

    We enjoy solid relationships with all of Perth’s media houses and media buying agencies, which means we can provide prime access to lucrative opportunities and competitive rates for all of our clients.

  • CREATIVE

    Creativity is at the core of everything we do at The White Room. We are creative thinkers ...

    Creativity is at the core of everything we do at The White Room. We are creative thinkers, who deliver creative solutions across spectrum of commercial applications.

    It is creativity that will invoke the desired response from your audience, and it is creativity that will drive your audience to engage, follow and buy, thus having a direct impact on your bottom line. Creativity is what sets you apart, drives profit, drives business value and gives you a sustainable competitive advantage. Investing in creative thinking makes great commercial sense.

  • EXECUTION

    When it comes to execution, The White Room is a full service agency with a proven record for producing a wide variety of quality and effective collateral....

    When it comes to execution, The White Room is a full service agency with a proven record for producing a wide variety of quality and effective collateral, content and communications. From digital to traditional media production, to business collateral and public relations, we have a breadth of experience and can provide you with a solution that meets your needs and will work to grow your business.

    DIGITAL
    Websites|Social Media|SEM & SEO|Trade Desk
    Infusionsoft – Automated Marketing Processes|EDM – email marketing

    CONTENT CREATION
    Video Content|Blog & written content

    AD PRODUCTION
    Television|Radio

    COLLATERAL
    Stationary|Printing|Signage|Point of Sale

    PUBLIC RELATIONS
    Media coverage & publicity|Stakeholder management|Influencers|Social Media

  • BUSINESS MANAGEMENT

    Business Management is the service that ties our 5 Pillar Approach together.

    Business Management is the service that ties our 5 Pillar Approach together.

    Whilst it may not deliver tangible outcomes, it is the glue that ensures that all elements are delivered on-time, on-budget and to the brief. Additionally, effective and proactive business management will ensure you are kept up to date of progress and opportunities for your business.

    At The White Room, we have developed a competitive pricing model to ensure you get maximum value from your account service fee. Click here to view our rates.

Some of our work

Woodside

Creative Design

Ross North Homes

Branding Creative Digital TV Website

Highbury Homes

Branding Cinema Creative Digital Website

FairGo Finance

Branding Creative Planning Radio Website

Willie Creek Pearls

Branding Creative Radio Social Website

Valenti Lawyers

Branding Creative Website

Leadership

Jon Sharp

Managing Director

Industry experience

17 years

Damon Pattinson

Creative Director

Industry experience

16 years

LATEST social

GET IN TOUCH

We would love to meet and discuss how we can work with you and your brand.
For a confidential discussion, send us a message or give us a call.