Creativity without planning can look and sound great, but without a strategy it risks being wildly irrelevant and misplaced. At The White Room, planning underpins the entire creative process. No matter what you engage us to do, whether it be build a new brand or create a multi-faceted campaign, a strategic plan will be at the core of any action taken. This will guide the creative so that it can work effectively and have maximum impact on your customers and your bottom line.
Our planning process consists of the following:
We work with your business to extrapolate who you are and what you stand for. This will then form the core of all communication, to ensure that everything we say and do, stays true to your brand.
Identifying your audience and developing a customer profile so that we know who they are, how they live and what they need and want.
CUSTOMER JOURNEY AND CONNECTIONS
Once we know who your customer is, we develop a roadmap for how they interact with your brand and how we can reach them.
MESSAGE AND COMMUNICATIONS
After establishing who you are, who your audience is and what they want to hear, we begin crafting the messages that need to be communicated to market to achieve your objectives and drive maximum business results.