PLANNING

Creativity without planning can look and sound great, but without a strategy it risks being wildly irrelevant and misplaced. At The White Room, planning underpins the entire creative process. No matter what you engage us to do, whether it be build a new brand or create a multi-faceted campaign, a strategic plan will be at the core of any action taken. This will guide the creative so that it can work effectively and have maximum impact on your customers and your bottom line.

Our planning process consists of the following:

Brand Planning

We work with your business to extrapolate who you are and what you stand for. This will then form the core of all communication, to ensure that everything we say and do, stays true to your brand.

AUDIENCE

Identifying your audience and developing a customer profile so that we know who they are, how they live and what they need and want.

CUSTOMER JOURNEY AND CONNECTIONS

Once we know who your customer is, we develop a roadmap for how they interact with your brand and how we can reach them.

MESSAGE AND COMMUNICATIONS

After establishing who you are, who your audience is and what they want to hear, we begin crafting the messages that need to be communicated to market to achieve your objectives and drive maximum business results.

CHANNEL

No matter how strong a campaign idea or message may be, if it’s not displayed in the right places, you run the risk of missing your audience and diminishing the impact of your campaign.

Channel planning ensures that the right message is shown on the right platform at the right time.

Planning & channel insights

The planning work plays a key role at this stage, ensuring that we know where and how to reach your audience effectively. Through planning we know who your audience is and the ways to reach them that will have maximum impact in achieving campaign objectives.

TRADE DESK

The future of media buying, Trade Desk is a new way of buying digital media. It allows for digital media (social media, search, display ads, video and native content) to be bought programmatically, which is a more effective way of targeting an in-market audience. Managed by The White Room, you’ll enjoy access to premium publisher inventory at heavily reduced prices and it’s even easier to optimise your campaign for maximum result. Want to learn more about Trade Desk? Click here.

MEDIA RELATIONSHIPS

We enjoy solid relationships with all of Perth’s media houses and media buying agencies, which means we can provide prime access to lucrative opportunities and competitive rates for all of our clients.

CREATIVE

Creativity is at the core of everything we do at The White Room. We are creative thinkers, who deliver creative solutions across spectrum of commercial applications.

It is creativity that will invoke the desired response from your audience, and it is creativity that will drive your audience to engage, follow and buy, thus having a direct impact on your bottom line. Creativity is what sets you apart, drives profit, drives business value and gives you a sustainable competitive advantage. Investing in creative thinking makes great commercial sense.

EXECUTION

When it comes to execution, The White Room is a full service agency with a proven record for producing a wide variety of quality and effective collateral, content and communications. From digital to traditional media production, to business collateral and public relations, we have a breadth of experience and can provide you with a solution that meets your needs and will work to grow your business.

DIGITAL
Websites | Social Media | SEM & SEO | Trade Desk
Infusionsoft – Automated Marketing Processes | EDM – email marketing

CONTENT CREATION
Video Content | Blog & written content

AD PRODUCTION
Television | Radio

COLLATERAL
Stationary | Printing | Signage | Point of Sale

PUBLIC RELATIONS
Media coverage & publicity | Stakeholder management | Influencers | Social Media

BUSINESS
MANAGEMENT

Business Management is the service that ties our 5 Pillar Approach together.

Whilst it may not deliver tangible outcomes, it is the glue that ensures that all elements are delivered on-time, on-budget and to the brief. Additionally, effective and proactive business management will ensure you are kept up to date of progress and opportunities for your business.

At The White Room, we have developed a competitive pricing model to ensure you get maximum value from your account service fee. Click here to view our rates.

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GET IN TOUCH

We would love to meet and discuss how we can work with you and your brand.
For a confidential discussion, send us a message or give us a call.