West Coast Eagles
project name

West Coast Eagles

  • Client:

    West Coast Eagles

The brief

After a disastrous 2010 season that saw West Coast hit the bottom of the ladder for the first time, a campaign message was needed to lift the spirit of a despondent club and a discontented fan base.

Our thinking

As large as West Coast are, they are humble in their community spirit and team camaraderie – yet they’re an inspiration to each other, the community and their fans. It was time to make it public.

‘INSPIRED 2011’ was launched. It marked a time where fans sought inspiration from their heroes, and the players their fans and from each other, on and off the field.

The outcome

With a mix of TV, press, social & online, and external signage, INSPIRED 2011 rallied fans and stakeholders alike to a reinvigorated West Coast.

They went on to make the preliminary finals of that year.